Client: WSSP

On 1 April, 100 willing and able poker players (willing, at least, to take their clothes off and raise money for charity) joined the first ever World Series Strip Poker tournament.

The brainchild of Barry Shrier, an American technology entrepreneur and inventor, WSSP was born to raise awareness and money for a charity close to Barry’s heart – Skcin. Seeing a link between skin cancer and the concept of strip poker, Barry asked Juice London to name and brand a new company who would organise tournaments countrywide.


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With a strong focus on offline collateral and branded merchandise, we designed a whole range of items in time for the launch date. This included the WSSP logo, business card, compliment slip, letterhead and envelopes, as well as posters, t-shirts, poker chips and playing cards.

Juice London is once, twice, three times a lady. We’re here to engage your customers, to give you the giggles and we’ll do it from our office in Narnia.