Client: Hertz

Hertz have over 90 years’ experience in car and van rentals, with international locations in 145 countries worldwide.

As part of a European strategy to expand their product range, Hertz wanted to introduce a premium service offering to customers, allowing people to hire prestige, luxury and supercar vehicles from some of the world’s most iconic automotive brands. This range of cars would be known as The Dream Collection.

With an initial rollout planned across the UK, France and Italy, Juice London developed The Dream Collection website from the ground up. Once the IA and content strategy had been finalised, and the user journey refined, we set about designing the complete look and feel of the site across desktop, tablet and mobile. We also developed a comprehensive digital style guide for the site, covering responsive behaviour, typography and colour schemes etc.


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Juice London is your favourite uncle. We’re here to shake things up a bit, to give you sunshine and we’ll do it inside out.