Client: BMW Mini
The approved used car section of Mini’s website was badly designed, unresponsive to tablet or mobile and in need of a major overhaul. Mini wanted a brand new site that would clearly portray their distinctive tone of voice and playful character, as well as improved user experience with oodles of new functionality.
Led by Grass Roots, Juice London helped the team throughout the IA, content strategy, wireframing and design stages of the project. We then developed a comprehensive digital style guide for the rest of the site, covering responsive behaviour, typography and colour schemes etc.
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