Client: CSM / Invictus Games
The word ‘Invictus’ means ‘unconquered’. It embodies the fighting spirit of wounded, injured and sick service personnel and what these tenacious men and women can achieve.
The inaugural Invictus Games celebrated this through sporting achievement, recognised the journey to recovery these men and women are on and brought together for the first time service personnel – both serving and veteran – from 14 nations around the world.
Through CSM, a sports management company working with Invictus Games, and cievents, Juice London were invited to design, print and distribute a Friends and Family Programme. This was given to all relatives and friends of the participants, across all 14 nations.
Juice London is your guilty pleasure. We’re here to ruffle your feathers, to give you a lie in on a rainy day and we’ll do it with food in our teeth.