Client: Emirates

Emirates set us a challenge – to increase repeat fares on their long-haul itineraries by 12% and gain market share on first time bookings to Australia. Working in partnership with two of the Australian tourism bodies, we helped the premium airline create a high budget, multi-platform campaign including a dedicated microsite, television and billboard advertisements and a series of in-store promotions.

This direct mailer formed an integral part of the campaign, sent to 26,000 people resourced from a detailed database. Six weeks on, figures showed an 18% increase in traffic to the Emirates website, with bookings to New South Wales and Queensland up 7% year on year.


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