Client: ACMA

The Cybersmart team within ACMA is responsible for helping kids of all ages, parents and teachers understand how to keep children safe from dangers on the web, social media and the threat of cyber bullying. With more children than ever connected to the web, teaching kids about safe online practices has never been more important.

The Cybersmart team approached Juice London to revitalise their cyber safety offering by designing and producing a game to engage with children and help them learn about online safety. To maximise accessibility, the game needed to be available for play online, on tablets and on smart phones.


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By designing the education plan as the first step in the project, emphasis on the learning experience became the focus. We then began to focus on how the game looked and played.

After exploring a variety of visual styles and identifying a concept that was gender neutral, we enlisted one of the world’s premier Illustrators, Caitlin Ziegler. Together with Juice London, she created beautiful characters and the world of the ‘Astro Circus’ – an outer-space theme park run by ringmaster and game narrator, Zippep.

Once the web project was completed we rolled out Zippep’s Astro Circus for the iPad, iPhone and Android smart phones.

Juice London is your favourite uncle. We’re here to shake things up a bit, to give you sunshine and we’ll do it inside out.